National Sign, the leader in illuminated sign and signal manufacturing in the traffic and transportation industries in the United States, is dedicated to developing ways to solve traffic control and transportation security challenges with products and services that set the standard for visibility, reliability and value.
National Sign began selling lighted commercial signs in 1932 and it has been a pioneer in the traffic and transportation industries since the early 1980s when it introduced the nation’s first fiber-optic discrete message signs. Over the years, National Sign has introduced many other innovations to the market including illuminated street name and case signs, LED lane control signals, and LED blank out and low-energy variable message signs. Most recently, National Sign commercialized a new-to-the-world line of low-energy NTCIP-compliant dynamic message signs that use 75% less energy than leading industry competitors.
Additionally, National Sign offers one-stop service solutions, custom design and manufacturing, and after-sales service and support –leveraging its strong national distributor network.
National Sign is managed by a team of experienced executives in Battle Creek, MI. This talented cross-functional team manages sales, operations and growth of the company.
Key executives include:
  • Ronald E. Scherer – Chairman/President CEO
  • David B. Thompson - CFO
  • David Krauss – VP, Operations
  • Phil Hart – VP, CAD Designer
  • Vito Vitti – Financial Administration
  • Carrie Gallup – Sales and Internet Administration
  • Ken Baxter – Purchasing
  • Rob Spaulding – National Sales Manager
  • Julie Scherer – HR
Growth initiatives are led by National Sign’s Chairman Ronald E. Scherer. Mr. Scherer has over two decades of experience founding and managing private companies, including companies in the traffic, security, transportation, distribution, retail, real estate and healthcare industries. Mr. Scherer acquired National Sign and assumed his current role in 1986. National Sign has been a leader in the traffic control and management industries for several decades under his leadership.
National Sign’s finances are managed by David Thompson, the company’s Secretary, Treasurer and CFO. Mr. Thompson has over four decades of experience managing financial operations for public and private companies. He has been affiliated with the Scherer family businesses since 1973, when he was elected as a Director and appointed Treasurer and Chief Financial Officer. Mr. Thompson is an active Director and Officer on numerous accounting, civic and educational boards.
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